Originally published 1/19/15 at Amazon’s Car Lust blog.
Form follows function. That pithy little slogan, coined by architect Louis Henry Sullivan over a century ago, sums up the hard core modernist approach to architecture and industrial design: the shape of a thing should be determined solely by what it is intended to do, with little or no allowance for ornamentation.
Sullivan’s buildings were not nearly as austere as the slogan suggests, but other modernists took the concept all the way to its logical extreme. Adolf Loos, one of Sullivan’s contemporaries, declared that all ornamentation–any ornamentation–is “immoral” and “degenerate,” and when it came time to design buildings, he practiced what he preached. Had he lived to see it–he died in 1933–Herr Loos would certainly have approved of the squarish Studebaker prototype compact pickup truck which is our topic for today.