I originally wrote this in September of 2012 and am posting it here as the founder recently passed away.
Ah, the drive-in. . . .a magnificent piece of Americana, highlighted in movies and TV shows as the place to be on a Saturday night. Driving up in the family station wagon or cruising in with your best girl seated next to you in your first car. A friendly carhop taking your order for burgers, fries, shakes, and sodas, good old American fast food and delivered with speed and efficiency — sometimes even on roller skates. Chowing down, meeting friends, and making plans for later that night, all from the familiar confines of your car. Good times, good times. . . . .
Well, not for me anyway. You might think that this brief reminiscence of a recent trip back to my ancestral homeland of Wisconsin will be another bit of musing on some nostalgic aspect of my childhood when, in fact, that’s not really the case at all: I never visited the establishment in question until about 10-15 years ago. On the other hand, the subject does go back to my childhood years and presents something of a case study in the right way to either “do retro” or at least maintain it.
There’s been a lot of retro-styling of restaurants the last few years. Up here in the Pacific NW we (used to) have Ruby’s Diner, and nationally there’s Johnny Rockets, both capitalizing on the nostalgia of old-timey diners. We also have a place called Burgermasters with some drive-ins, although our favorite is the non-drive-in University location, made somewhat famous by the fact that Bill Gates used to hang out there. Dick’s (a rather unfortunate name if you ask me) is the Top Dog in drive-ins for this neck of the woods, but there’s also the Triple XXX Rootbeer Drive-In (another rather snigger-producing name, no doubt) which features a lot of classic car cruise-ins as well. And we have a smattering of A&W’s in the region as well.
The trouble with all of them — diners or drive-ins — is that I have hardly any nostalgia for them, at least not directly. Diners were mostly after my time and, while we had drive-ins while I was growing up, my family rarely went to them for some reason. So, no warm fuzzy memories of either one for me.
There is one, however, which fills me with joy just thinking about it, a true drive-in restaurant straight from the 1940s and largely unchanged since its inception, a staple of my hometown in Wisconsin, a true midwest heartland if there ever was one. And I was just there this past summer.
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